Critical Skill Sets

A Career Perspective

Proven Results

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Cheryl is a marketing communications professional who strives to create relevant, interesting, and entertaining content that people want to talk about and share. While acquiring skill sets in social media marketing, she realized that one has to know more about targeted messaging and relationship building than social media platforms.


In essence, technology will change — human behavior and marketing communication fundamentals will not. In order to be a successful communicator in today’s market, one has to know how to have a big presence in the smallest amount of time!


Cheryl understands how to align ideas with business objectives and priorities. She is an effective communicator through all organizational levels — from executive leadership through accounting to frontline operations. She ramps up quickly on any subject and works comfortably within the creative department — managing writers, designers and developers to produce creative communication vehicles that are on strategy and on target.  

R E S U L T S  O R I E N T E D

M e e t   C h e r y l   E.  W a l t e r s


Social Media Strategy & Programmes Adviser


Helen Deian

phone: 281.536.3242



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It's all about...

the Brand.

It’s been an absolute pleasure to have worked with Cheryl Walters

at the Shell Social Media Center

of Excellence. Cheryl is extremely intelligent, efficient, creative and savvy in all aspects of traditional and social media marketing. She approaches projects with energy, passion, and openness to understand the business, the objectives to be achieved, and how to fully maximize unique opportunities within the social media space to generate additional value.


I admire Cheryl’s work ethic, extensive expertise and constant desire to stay current in this ever-changing digital world. She is insightful and experienced and last, but not least, the most giving team member to have on your team and an absolute joy to work with. She is a treasured asset to any team!